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Essential Excel for Marketing Analytics
Introduction
Introduction (1:37)
Understanding Errors in Excel (10:14)
Suppressing Errors in Excel (2:47)
Manipulating Data in Excel
Combining Multiple Data Fields (7:31)
Understanding Cell References (7:09)
Cleaning the Data in Excel
Delete Blank Rows (2:48)
Finding and-Removing Duplicate Data (6:20)
Data Analysis
VLOOPKUP Excel Function for matching data in multiple sheets (9:57)
Find Optimal Campaign or Media Budget with Excel Add-In Solver (14:04)
Understanding Pivot Tables - Example Digital Marketing Campaign Analysis (11:13)
Final Thoughts
More to come.. (0:44)
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