A/B Testing and Experimentation for Websites and Marketing
Learn the fundamentals of A/B testing to drive marketing ROI, Conversion rate and Customer Experience.
Learn what A/B testing is and how you can use it to make data driven decision to help your marketing, conversion rate and and customer experience. The course will cover fundamentals of A/B testing, provide you the process that you can use to start A/B testing today, along with some examples to get your creative juice going.
The applications for A/B testing are various, some of them are
- Product Changes - Web, Desktop, Mobile
- Marketing Messages
- Landing Page Optimization
- Creative design
- Call to actions
- Funnel conversions
- Search Marketing
- Udemy course marketing
- Discount and Coupon strategy
- Pricing strategy
- Conversion Rate Optimization (CRO)
All major organizations such as Facebook, Google, Amazon, Microsoft, Twitter, etc. spend millions of dollars on A/B Testing. Understand the fundamentals so you can learn and apply too.
I have worked several major organizations and helped them deliver better marketing, better conversion and better customer experience using the content I will deliver in this course.
Introductory price of $25
Anil is a seasoned Digital Marketing and Analytics professional with 15 years of experience. He has worked with companies ranging from Fortune 50 to startups and has helped them improve marketing results. His customers include Microsoft, SmartMoney, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet. He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.
Anil has taught and trained several Marketing and Analytics folks in past nine years of teaching at UBC, University of Washington and Bellevue College, and speaking engagements at various conferences as well as his blog. He teaches Digital Marketing, Digital Analytics, Google Analytics, Tableau and Social Media courses. He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.
Anil is the founder of Global Analytics Academy.