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Blueprint for Web & Digital Marketing Analytics
Introduction
Introduction (3:21)
How Web Analytics works (3:21)
Building Blocks of-Web & Digital Analytics (3:44)
Role of Digital Marketing and Web Analyst (3:28)
Process
Marketing Analytics process (2:35)
Strategy for Web and Digital Analytics (8:50)
Data & Tools (5:40)
Reporting, Analysis and Recommendations (3:54)
Optimization (3:00)
What's Next (1:22)
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